As the calendar flips to a new year, daydreams of faraway destinations and sun-kissed adventures fill our collective thoughts. As a travel money provider, we wanted to delve into the 2024 plans of UK holidaymakers, recently undertaking a comprehensive survey amongst 2,000 adults. We uncovered, not only the shifting trends in travel but also the profound impact that planning and embarking on a holiday can have on our mood and mental wellbeing. The survey was conducted in November 2023 by market research agency, 3Gem.
The findings from the research echo a sentiment shared by many - holiday planning and having a holiday to look forward to is a source of immense joy for many - a staggering 83% of UK adults believe that having a holiday to anticipate significantly improves their mental health.
The act of planning, from selecting destinations to meticulously crafting itineraries, is an enjoyable process for many, according to our latest research, with over half of those surveyed stating that the anticipation of an upcoming holiday can sometimes even be more fun than the holiday itself.
Here’s what else we found.
The UK, Spain and France are the top destinations for 2024
Despite the ongoing cost of living crisis, many of us are still trying to make sure that we get away, with 71% of us either planning or considering going on at least one holiday in 2024.
Hopping across the Channel in 2024
Synonymous with romance and sophistication, France was found to be the third most popular destination, behind Spain and the UK. With its fusion of history, art, and gastronomy, France promises a memorable holiday experience. From its famous capital and city of love Paris to the French Riviera with its Mediterranean charm – it’s no wonder so many of us are looking to visit in 2024.
The top holiday destinations for 2024
The joy of holiday planning
As holiday anticipation grows, so does the quest for inspiration. Friends, family, and travel agents remain the most popular sources for most people, but social media platforms are also becoming more popular with Instagram, Facebook, and TikTok being the most frequently used platforms for holiday inspiration.
Why you should always take cash abroad
If this has inspired you to book your next holiday, then be sure to pick up some local currency, without commission fees. For great rates and 0% commission, pop to a Bureau de Change in our John Lewis & Partners shops around the UK, or order online for click & collect or currency home delivery.
Exchange rates in our shops may vary from those offered online. Click here for our bureau rates.
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John Lewis Finance is a trading name of John Lewis plc, registered in England with company number 233462, registered office: 171 Victoria Street, London SW1E 5NN. Authorised and regulated by the Financial Conduct Authority (FRN 724309).